TARGET WELCOMES FIRST CHILEAN SPIRIT: CATAN PISCO
Catan Pisco has announced their retail partnership with Target. Stocked at five Chicago locations, Catan is the first pisco on Target’s shelves. Being a part of Target’s liquor offerings marks an exciting new opportunity for consumers to experience this versatile spirit.
“After driving to the Target HQ from Chicago and sharing pisco with their team, I knew Target was the perfect home for Catan,” said Catan Pisco founder Catalina Gaete-Bentz. “Having our bottles in Target means people have even more access to making a great drink at home or giving a gift that takes the recipient to Chile in a bottle this holiday season.”
Pisco is a liquor distilled from grapes and Catan was created to bring the spirit of the south to its neighbors of the north. Handcrafted from organic grapes in Ovalle, Chile, Catan represents the beloved traditional spirit of Chile while making it modern and meaningful for generations to come in the United States. Catan is the first American pisco brand and first female-owned pisco brand in the history of Chile.
Target has long been a champion of celebrating diversity within their stores. “We’re committed to partnering with even more diverse suppliers to bring our guests the most relevant products—and continue to use Target’s scale and influence to help drive meaningful change across the retail industry,” states Target.com. This combined with Catan’s new relationship with Chicago-based, national distribution powerhouse Compass furthers their goals of seeing pisco in every home and in every bar in the United States.
About Founder Catalina Gaete-Bentz: Born in Chile, Catalina moved to Los Angeles at age 3 with her family and can’t remember a time when family gatherings didn’t begin by toasting pisco sours. This cornerstone of her Chilean heritage followed Catalina as she pursued her education and entrepreneurial spirit until she realized what her life’s mission was: to bring pisco to the United States and make it the go-to spirit at every restaurant, bar and home in the country. Catalina lives in Chicago with her husband Daniel, their pup Penny and is expecting her first child in January 2021.
Find Catan at the following Target locations: State Street, Larrabee, Lake Zurich, West Foster, and Glenview.Read more at BEVNET